What Is Website as a Service (WaaS) — And Is It the Right Model for Your Business?
How a subscription website model is changing the way African businesses think about going online. The biggest shift in how businesses get online isn’t a new platform or a new design trend. It’s a pricing model. And if you haven’t heard of Website as a Service yet, you are about to understand why it matters. […]
Your Instagram Page Is Not a Website — Here’s Why That’s Costing You Clients
The conversation Nigerian founders keep avoiding, and what to do about it. A potential client finds your business. They check your Instagram. They see 400 followers, a highlight reel, and a bio that says “DM to order.” They close the app and buy from someone else. This happens more than you think. Let me say […]
